So... Where are ya from?
Rip brings a powerful mix of business acumen, artistic insight and technical skill to bear on his imagery.  His understanding of his client's needs has been fortified by more than 10 years of experience as a Marketing Manager for numerous recognizable brands including Bacardi, Robert Mondavi Winery and Brown Foreman (Jack Daniels.)  He has done multi-market brand development, budgeting, designed many marketing campaigns, bought media, maintained collateral inventory, and managed personnel.  He's not all "big-businees" though.  Through the launches of numerous small companies of his own, including a startup web-technology firm and a forward-thinking office infrastructure company, Williams has worked magic with small budgets and boots-on-the-ground marketing.  Additionally, He has a half dozen years in the Non-Profit sector as the C.O.O. of a well respected New Mexico based not-for-profit corporation.  Having left the daily suit-and-tie grind behind, he has been solely focused on commercial photography for the last six years.  Rip's passion for imagery is a great asset to his clients and thier brands.

Few creative professionals have so successfully "crossed the line" from previous business endeavors.  Since he has spent more than fifteen years hiring other marketing professionals and buying media, Rip has an immense understanding of each client's needs, brand positioning/development, art direction, budgeting and licensing requirements.  He delivers ultra high-quality results:  every time, on time AND on budget. Shooting on location or in the studio since 1993, Williams has forged a formidable control of both artificial and natural light.  His artistic vision is acute and well targeted, while still maintaining the flexibility to adapt to the evolving requirements of his clients.